![]() However, language in the filing indicates that these messages take the form of fake questions, which may lead a user to think they’ve been sent a question by an actual human. Iconic Hearts alleges that one of the specific pieces of information that Vir used to build NGL was “engagement messages,” a proprietary notification system that Iconic Hearts developed to ping users after periods of reduced activity. “Upon information and belief, Vir did this so that he could jumpstart NGL.”Īlas the story doesn’t end there. “Vir used his friendship with Iconic Hearts’ founder, Hunter Rice, and his role as a consultant and developer for Iconic Hearts to deceptively gather information about Iconic Hearts and the sendit Apps,” the filing reads. Iconic Hearts claims in the complaint filing that Vir used his access to confidential data and information on the Sendit apps to build his own, similar app, which became NGL. The complaint insinuates that Vir did not accept this offer and Vir’s website seems to corroborate this as it makes no mention of a full-time stint at Iconic Hearts. For reference, NGL was launched on Novemas seen on the app’s website, which was seven months after Vir was offered a full-time position at Iconic Hearts. Sound familiar? The filing, which was obtained by TechCrunch, explains that the first Sendit app is called “sendit - get it now,” released in November 2018, while the second Sendit app is called “sendit - Q&A on Instagram,” which was released on June 21, 2022. Raj Vir is a software engineer that was hired on a contract in September 2018 by Iconic Hearts to help develop an app called Sendit, which is an anonymous Q&A app with Instagram integration. It was some good, clean fun that took Millenials and Zoomers back to the days of Formspring and “Like for a truth” posts on Facebook, but a complaint filed earlier this month with the Superior Court of California in Los Angeles County alleges not only that NGL could be ripped off from another app, but also accidentally reveals that both of these apps are tricking their users into believing that they are really connecting with their friends. The app also had a feature that would allow the user to receive hints on the identities of those who asked them questions for a cheap $9.99 every week. NGL’s main appeal was that it offered integration with Instagram, so users could post a prompt (in the form of a link) for anonymous questions and answer them via their Instagram stories. ![]() For example, send messages without adding the contact to the phonebook. As we have said before, we cannot send anonymous messages, but there are a series of tricks that allow us to improve anonymity when having conversations with other users in the application. Users could sign up for the app and receive anonymous questions through the app’s inbox. Messages without adding the contact to the phonebook.
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